Lenovo x Star Wars VIP Experience – Mobile World Congress Barcelona
Client: Lenovo
Guests: VIPs & brand influencers
Duration: 2 days
Type: Brand activation / VIP experience
Locations: Barcelona city centre
An immersive city-wide experience for Lenovo's VIP guests.
An immersive city-wide experience combining technology, storytelling, and exploration for Lenovo’s VIP guests.
During Mobile World Congress, PearlSandals partnered with Canela PR to deliver a Star Wars-themed VIP experience for Lenovo's brand influencers — a playful, highly branded showcase of Barcelona blending technology, storytelling, and city exploration.
On the ground, we coordinated venues, catering, transportation, and logistics, working closely with Canela to keep the day seamless from start to finish.
The Vision
The Experience
The activation took the form of a Star Wars-inspired scavenger hunt across Barcelona, designed to showcase the city in an interactive and engaging way.
Guests were divided into themed teams — Tatooine, Alderaan, and Dagobah — and transported through the city in Lenovo-branded bicycle rickshaws, solving clues and completing challenges at key landmarks including:
Arc de Triomf
Sagrada Familia
Torre Agbar & Disseny Hub
La Pedrera
Casa Batlló
Each location featured host-led clue distribution, interactive tasks, and social media engagement, encouraging participants to capture and share their journey using #Barcelenovo. Routes were carefully staggered to ensure a smooth flow and an exclusive experience for each team.
The experience culminated at El Portal d’Eixample, where guests took part in a VR-powered Jedi lightsaber challenge, using Lenovo technology to face the “dark side” in an immersive final activity.
Through close collaboration with Canela PR and meticulous on-the-ground execution, PearlSandals delivered:
A smoothly executed multi-location event in a busy city environment
A memorable and interactive brand experience
Strong guest engagement and social media interaction
A VIP programme that reflected both innovation and creativity
Our Role
Working in collaboration with Canela PR, PearlSandals managed the full operational delivery of the event, including:
Planning and coordinating the multi-location scavenger hunt logistics
Managing transportation, including branded bicycle rickshaws
Coordinating hostesses and timing across all city checkpoints
Sourcing and preparing El Portal d’Eixample for the final activation
Overseeing technical setup requirements for VR demo areas
Organising catering, including snacks and lunch during the experience
Booking and coordinating a group dinner at Mana75
Arranging a creative mosaic workshop with Taller de Trencadis
The Result
The activation successfully combined technology, storytelling, and city exploration, creating a highly engaging experience for Lenovo’s VIP guests and influencers.
Planning a brand activation in Barcelona?
Whether it's a product launch, a VIP experience, or a city-wide activation, we help brands turn a bold idea into something guests remember long after the day ends.
From concept and creative partners through to on-site execution, we handle the logistics so the experience stays front and centre.